Sign in Urdu - Leh to Srinagar road - Kashmir
The sign reads: "IF ANY MAN OR WOMAN HAS A WOUND OR ITCHING ON THEIR PRIVATE PARTS THEN PLEASE VISIT THE HOSPITAL NEARBY. ISSUED BY..."
Urdu is the language used by most people in Kashmir. It uses Perso-Arabic script.
For more information about Urdu, read this Wikipedia article: en.wikipedia.org/wiki/Urdu